Walk into your local grocery store and you’re sure to find the shelves littered with snacks branded as protein bars in every flavor you could imagine. Whether it’s oats and honey, chocolate peanut butter crunch, or fudge brownie, these bars may sound delicious, but are protein bars healthy? Don’t let their claims fool you, these bars are likely setting you back when it comes to your fitness goals.

The Nitty Gritty on Protein Bars

Sure, protein bars are a quick and easy alternative when you’re on the go, but when it comes to many of today’s grocery store protein bars, you might as well just eat a Milky Way. Seemingly healthy protein bars can be loaded with calories and sugar — and as we all know, sugar breaks down into fat.

Instead, Opt for High Quality Protein Powder

You’re better off avoiding unhealthy protein bars. Instead, opt for a light, low-carb, low-calorie high protein powder that provides you with the nutrients you really need to stay on track and promote faster weight loss. For example, ProtoLyte 100% Whey Isolate is the very first whey protein isolate that’s 100-percent cold pressed and filtered AND it’s good for you.

Muscle Building

VMI Sports’ protein powder contains 25 grams of 100-percent pure whey isolate, including 5.3g of branched chain amino acids (BCAAs) per serving. At only 100-105 calories, you’ll be providing your muscles with all of the essential nutrients they need to grow.


VMI Sports’ protein powder is rapidly digested by the body and drives key minerals, proteins, and amino acids to sore muscles for a speedy recovery.


VMI Sports’ isolate provides a full complement of high-quality TRAACS® chelate-bonded minerals, for superior hydration and performance.

Why Protein Powder?

So many people out there don’t understand the benefits of protein powder when taken on a regular basis. The best protein powders, like VMI Sports’ ProtoLyte 100% Whey Isolate, can actually help you gain muscle and improve lean body mass. With a quality whey isolate, your favorite shaker bottle, and some good old H2O you’ll be able to easily create a delicious flavored protein shake to provide your muscles with the fuel they need to promote growth.

Benefits of Protein Powder

  • Taking a protein supplement aids in the production of muscle mass when used in conjunction with exercise
  • Drinking a high-quality whey isolate regularly helps the body create cellular messengers, enzymes, hormones, immune system components, and nucleic acid.
  • Protein powder benefits your body by effectively putting together the structures cells are composed of.
  • Your muscles need protein in order to recover after each workout. Without it, you could begin to overtrain and increase your risk of injury. Adding a whey protein shake to your workout routine helps to lower this risk.

Protein Powder Flavors

The great tasting, high-quality whey protein gives you all the benefits of protein powder in delicious flavors you can enjoy. VMI Sports manufactures some of the most unique and delicious protein powder flavors out there, including: chocolate fudge cookie, chocolate peanut butter, orange dreamsicle, snickerdoodle, strawberry, vanilla peanut butter and more.