provided by Fit Crunch
Chef Robert Irvine’s FITCRUNCH has rolled out its first national TV campaign, which is airing on networks such as Food Network, Cooking Channel, and NBC.
FITCRUNCH joins a handful of protein bar brands that advertise on cable and network TV nationally. The brand looks to tell consumers that the celebrity chef has a delicious protein bar and generate some brand recognition in the process.
“They’ll [consumers] see Robert in his signature blue shirt on a yellow background—just like they will see on our packaging in stores. There’s no mistaking that you’re watching a FITCRUNCH commercial. We believe there will be a strong connection between consumers seeing us on TV to ‘Hey, that’s chef Irvine’s protein bar’ in-store” said VP of Marketing David Plowden.
In the commercial Robert Irvine offers a riddle to viewers. “What’s six layers deep, nutrition and delicious, and can fit into your pocket?” As an animated sketch of a protein bar appears on screen—Irvine goes on to introduce his brand’s #1 seller, Chocolate Peanut Butter. A snack bar with 16g of protein and just 3g of sugar. Irvine continues to say, “The only snack bar created by a chef.” The commercial goes on to show delicious imagery that conveys how Irvine’s brand is “Raising the bar on flavor.”
The 30 second commercial will be featured Thursday June 11th @ 9pm EST during an all-new episode of Restaurant: Impossible on the Food Network. Restaurant: Impossible is a hit TV show hosted by Robert Irvine that has been on air since 2011. The show is the #4 rated entertainment show in the US according to Nielsen and trended #15 on Twitter on June 4, 2020.
Where the commercial will be shown:
- Food Network
- Cooking Channel
- Lifetime Movie
The commercial was produced by NYC-based agency, Consolidated Content Company. Consolidated Content is a collective of storytellers from the worlds of advertising, marketing, strategy, media, entertainment, and direct response who are passionate about creating innovative content experiences for the modern-day marketer.
About FITCRUNCH: Created by co-founder and celebrity chef Robert Irvine to provide quality nutrition and an unmatched taste that you’d expect from a world-renown chef. FITCRUNCH makes getting your protein more enjoyable than ever before. Available at Europa Sports Products.