When we were first invited to join forces with the iconic Arnold Sports Festival as the title sponsor for the 26th anniversary weekend, it stunned us.
Yes, we’ve been in this business for over two decades.
Yes, we’re accustomed to hosting similar events of our own-the Europa Games is a four-city fitness tour that unites more than 150,000 attendees and 35,000 competitors for dozens of athletic events.
Yes, we’re the largest U.S. distributor of nutritional supplements, sports drinks and accessories to mass market retailers, gyms, health food stores and specialty supplement retailers.
At the end of the day, we’re just really, really, big fans. The reason we were a bit overwhelmed when approached about the title sponsor role is that we are still very much in awe of the greats who truly built this industry. It goes without saying that the name Schwarzenegger is synonymous with the sport of fitness.
“We are thrilled to help celebrate the 26th Arnold Sports Festival,” said Eric Hillman, CEO and Co-Founder, Europa Sports. “The Arnold has been an iconic fitness event for the past quarter-century. The opportunity to now be the title sponsor is truly an honor. This sponsorship further elevates our commitment to the industry and to fitness fans around the world.”
The increasing scope of this classic weekend combined with the widening breadth of supplements entering the mass market makes perfect timing for the news of this sponsorship. Here at Europa, we are confident that our sponsorship will further strengthen our brand and continue to provide additional avenues for us to grow, and more importantly, to grow your business.
Considering the current magnitude, it’s hard to believe that the Arnold Sports Festival began as a 1-day bodybuilding event. Of course, that was in 1989. Today, it has grown to an impressive four-day,50-sport event featuring some of the world’s best athletes, dozens of vendors, and exciting competitions. The 26th annual event is projecting to feature 18,000 athletes from more than 80 countries around the world and will be held February 27-March 2, 2014.
In the coming months, Europa Sports will work closely with the Arnold Sports Festival to make this commemorative year one to remember. Adding to the excitement, Mr. Schwarzenegger recently announced that he is launching a new line of nutritional supplements that focus on performance, power and strength, nutrient support and recovery. Something tells us he won’t have any trouble with his distribution efforts.
To find out how you can get involved, contact your sales representative today.