Dear Europaman,
Recently, I’’ve had multiple customers ask about the benefits of chia seeds. How do they compare to flaxseed?
– Lucas, Supplement Store Manager

Is chia just the latest trend?
It’s understandable why many are skeptical of all the hype surrounding chia seeds. In the world of fitness, we all know that trends come and go. However, it’s important to point out that chia seeds are not so much of a national trend as much as they’re an ancient staple-for nutrition, performance, and health.

A little chia goes a long, long way.
All you need is a few tablespoons a day to reap the many rewards of nature’s ancient bounty. Once you know chia’s nutritional power, you may be tempted to sprinkle in a little chia with every meal. But keep in mind that chia seeds are a super food-meaning they’re also super-high in fiber. And too much fiber can leave you with an upset stomach.

Why is chia the superior super food?
Flaxseed is more widely known and therefore the popular seed on the super food list. Yet chia is the far superior seed. The chia seed is packed with protein, fiber, magnesium, iron, zinc, copper, calcium, and contains more omega-3 fatty acids than any plant source. Yes, including flaxseed.

It’s said that chia seeds have three times as much antioxidants as blueberries and twice the amount of protein compared to other grains and seeds. Chia is also a great grain substitute for individuals who follow gluten-free diets. Others choose to use chia as an egg substitute since the seeds turn into a gel substance when mixed with liquid.

Chia is great to sprinkle in a variety of foods, like oatmeal, yogurt, or even protein shakes. You can also find chia included in various supplements. Check out the No Opportunity Wasted Honeycomb Energy Bars with Chia Seeds and Manuka Honey-another wonder product that I could go on and on about.

Key Benefits of Chia:

Maximize Performance & Endurance
Boost Energy Levels
Enhance Hydration
Regulate Electrolytes
Lubricate Joints
Relieve Pain
Produce Anti-Inflammatory Effects
Promote Healthy Brain & Nervous System
Increase Cardiovascular Health
Maintain Healthy Skin
Provide Ample Antioxidants
Regulate Blood Sugar Levels
Promote Weight Loss
Boost Metabolism
Promote Lean Muscle Mass & More!

The next time your customers turn to you for nutritional advice, you can feel confident about planting the chia seed, knowing they will reap many benefits.

Yours in Good Health,
EuropaMan

P.S. Got a question regarding your business or the industry? Email EuropaMan@EuropaSports.com.