In His Own Words…

Rich Piana and 5% Nutrition: two names which have become synonymous in the sports nutrition world for hardcore performance. In the words of Rich, the “5% represents those of us [who] are willing to give whatever it takes to reach our goals.”

Rich has been an inspiration to untold millions throughout his career both as a bodybuilder and later as a motivational figure. The allure of his message is simple yet powerful: to give anything and everything you have to reach your goals. Along the way, he was going to give adoring fans a front-row seat to the main event–his daily life, and in the process, amassed a huge YouTube and Instagram following.

Followers of Rich soon became accustomed to frequent motivational messages, mantras, workout techniques, nutrition and meal preparation, plus a surplus of social commentary. The most recognizable aspect of his lifestyle, living the “5%er mentality” became the foundation of this company, 5% Nutrition.

Quality Controlled

5% Nutrition carefully honed their standard operating procedures to ensure the consistent delivery of safe, high-quality supplements to their customers. They only work with manufacturers operating under GMP (or Good Manufacturing Practices) and pair this foundation for quality in process with their own series of quality assurance practices.


They frequently engage with their customers and loyal 5%ers, attending national and international bodybuilding shows and expos throughout the year. See their products, and the athlete team behind the brand, 5% Nutrition.

Rich Piana: The Legend Continues…

Since the founding of 5% Nutrition, Rich Piana had the support of a loyal social media following, plus an entire back-office team. He knew when he needed help, and wisely partnered with experts in the field of sports nutrition and bodybuilding supplements, hiring industry experts, and tapping consultants for their honest product feedback.

Much of the original team Rich had handpicked to run his sports nutrition and apparel empire are still working under the 5% Nutrition banner. Rather than quit when they lost our leader, they took a page right from the book of Rich Piana, pushing through the pain of his loss in August 2017 to persevere and get reorganized around a future without their living legend. They work each day to develop new products and expand the existing product lineup, all while staying true to the vision Rich established when he founded the company.

“You are the 5% Nation which defines the 5% Family we know, love and respect. Together, we are the 5% Nation.”