BOCA RATON, FL OCT 2017– Midway Labs USA, – a FL based research & development supplement brand with extensive international presence, has announced exclusive US distribution with Charlotte, NC-based Europa Sports Products, the country’s largest wholesale distributor of high-quality health and sports nutrition products to gyms and specialty stores.
Midway Labs USA has 26 years of international presence dominating over 60% of Brazil’s supplement market share, making it today’s largest Supplement Brand in South America! With over 500 skus and retailing inside the main big box retailers such as Wal-Mart and CVS South America, its no surprise that Midway Labs USA launched it’s US domestic line of products with the largest distribution company in US, Europa Sports.
Europa Sports will carry Midway Labs made in USA line of products under two brands exploring untapped markets within this category.
Military Trail is the line of products scientifically developed by Midway’s scientific council based on military calorie intake, strength conditions and ingredient research using the latest technology in supplementation. Military Trail honors the military and law enforcement by donating 5% of the proceeds of US sales to the following charities that support veterans, active duty and law enforcement: Wounded Warriors Family Support, American Hero Adventures, America’s Vet Dogs, Connected Warriors, Labs 4 Liberty, 22 Kill, Honoring America’s Warriors, Racing for Heroes, The YMCA Armed Services and C.O.P.S (Concerns of Police Survivors).
Another market innovation that Midway Labs brings to Europa Sports is the Beauty From Within line of products: Glamour Nutrition. Specially developed by women for women, based on scientific research a true Nutri-Cosmetic line of products using the finest ingredients to empower women worldwide.
This is a very exciting period for us as we look forward to a long term relationship. It’s amazing for us to being able to invest in several marketing fronts with Europa Sports and we can’t wait to put all the gears into motion in the United States.
Catherine Colle Vice President Midway Labs USA