Ask Europaman, Chip's Corner, Europa

A lot of lifters love doubling up on their pre-workout scoops before their workouts, but which ingredients are proven to be the best to add muscle mass?

…While it’s easy to add protein powder to get that protein source, as well as fruit for those carbs, you might struggle to get in enough of those heart-healthy fats.

HOLD UP. It’s hard to stay disciplined when bar food calls your name – but the proverbial cheat day can quickly go from “I earned it!” to “what have I done?!”

FITCRUNCH joins a handful of protein bar brands that advertise on cable and network TV nationally. The brand looks to tell consumers that the celebrity chef has a delicious protein bar and generate some brand recognition in the process.